Many people start with a quality Web site and invest in Search Engine Optimization, but don't necessarily take the next steps with another very important piece of the puzzle; and that is search engine marketing. SEM is a lot more inconclusive of a term than SEO, and is used to include various options at your fingertips to use a search engine's technology, including Google's AdWords or Bing Ads for example.
SEM is mostly used to describe processes associated with researching, submitting and Search Engine Optimization of a website within Google, Yahoo or Bing. It includes things such as SEO, paid advertising and other search-engine related algorithms that will increase the search traffic to your Web site.
Search Engine Marketing offers you the ability to pay based on ad clicks (you pay only for each click through from the advertisement to your Web site). Ads in a successful SEM campaign will be targeted to those customers specifically looking for your services or products,which can result in a much less bounce rate.
SEM incorporates every aspect of online advertising for exposure, including SEO and Social Media.
Paid Ads are an essential piece to successfully target certain customers or potential clients.
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SEM incorporates SEO in its services. Basically SEM uses SEO as part of its wide scope of targeting customers. Where SEO provides better organic search results, SEM uses the search engines paid programs like Pay Per Click to target specific audiences.
For example, when people use a search engine to find "The Latest Cell Phone", the results shown thereafter is where SEO comes into play making your web site more visible. The paid advertising, or sponsored links are the ones immediately displayed on top or next to the organic search results is what SEM is.
SEO and SEM are not in competition of one another. SEO is considered a part of Search Engine Marketing. If you want to have a successful online business you need to be visible in both organic and paid ads, which means you need both SEM and SEO.
AldoMedia will use SEO into your online marketing strategy with the Big 3 (Google, Yahoo! & Bing).