Basic Do-It-Yourself SEO Audit For Your Website

do it yourself seo audit


If you’re a business owner looking to improve your online presence, conducting a basic do-it-yourself (DIY) SEO audit is a great place to start. Optimizing your website, especially your homepage, can significantly improve your local search ranking. Follow these simple steps to ensure your site is on the right track.

Keyword Research

The first step in any SEO audit is to identify the right keywords. For local SEO, this means focusing on keywords that include your location and service. Use tools like Google Keyword Planner, Ubersuggest, or Moz Keyword Explorer to find relevant keywords.

  • Example: If you are a home remodeling contractor in Springfield, your keyword could be “Springfield home remodeling contractor.”

Optimize Your Homepage Title and Meta Description

Your homepage title and meta description are critical for SEO. Make sure they include your primary local keyword.

  • Title Example: "Top Springfield Home Remodeling Contractor - Quality Home Improvement"
  • Meta Description Example: "Looking for the best home remodeling contractor in Springfield? We offer top-notch home improvement services. Call us today for a free quote!"

Check Your URL Structure

Your website's URL should be clean and include your keyword if possible. Avoid using long, complex URLs with unnecessary parameters.

  • Example URL:

Content Optimization

Content is king when it comes to SEO. Ensure your homepage content is informative, engaging, and includes your local keywords naturally.

  • Include Headings: Use H1, H2, and H3 tags to structure your content. Your primary keyword should be in your H1 tag.
  • Keyword Density: Aim for a keyword density of 1-2%. Avoid keyword stuffing.
  • Local Information: Mention your business’s name, address, and phone number (NAP) on your homepage.


With more people using mobile devices to search, having a mobile-friendly website is crucial. Use Google’s Mobile-Friendly Test tool to check your site’s compatibility.

Check Your Page Load Speed

A slow website can hurt your rankings. Use tools like Google PageSpeed Insights to test your homepage speed and follow the suggestions to improve it.

Image Optimization

Optimize images by reducing their size and using descriptive file names and alt tags.

  • Example Alt Tag: “Springfield home remodeling project”

Local Listings and Reviews

Ensure your business is listed on local directories like Google My Business, Yelp, and Bing Places. Encourage satisfied customers to leave positive reviews.

Internal and External Links

  • Internal Links: Link to other relevant pages on your website to keep users engaged.
  • External Links: Link to authoritative sites relevant to your industry.

Analyze Your Results

Use tools like Google Analytics and Google Search Console to monitor your website’s performance. Check for changes in traffic, bounce rates, and keyword rankings.


A basic DIY SEO audit can make a significant difference in your website’s performance. By focusing on keyword optimization, improving site speed, and ensuring mobile compatibility, you can enhance your local search rankings and attract more customers. Start today and watch your website climb the search engine results pages!

Advanced SEO Audit

Feel free to reach out if you need professional help with your SEO efforts. Happy optimizing!

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