May 2006
Microsoft Urges Its Users To Switch Word To "Safe Mode"
 Microsoft Corp. is advising Word users to run the application in "safe mode" to help guard against a Trojan program that surfaced recently, although security experts today said there still appears little cause for alarm.
The Trojan surfaced last Thursday and arrives buried in a Word file attached to an e-mail message. It secretly installs software on a user's PC that could be used to execute remote commands, download other malware or monitor keystrokes and gather passwords, among other mischief.
For the Trojan to do its work, however, users must first be tricked into opening the Word attachment. And the incidents reported so far suggest that hackers are still using the Trojan in a very targeted fashion rather than sending it in mass e-mail.
Let AldoMedia Make Sure Your Computer is Threat-less
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Web Site Promotion Myths; What You Should Know.
 The hit myth: the Web is full of hype and the use of confusing statistics and one should be particularly wary of Other Web Sites quoting hits, where a hit is one single file download. One person looking at a single page on some web-sites may generate 30 hits.
A web-site with say 30,000 hits a month may only be having 10 or twenty people a day looking at it.
Some web site designers, not AldoMedia, deliberately put lots of images and clickable buttons on to their pages just to boost the "hit rate". Some very unscrupulous people feed their Clients the hit figures for their site, never bothering to explain to the poor Client that visitors numbers are not the same thing. Now that you have read this you will be wise to that. Ask the web site "how many unique hosts visit your site in a day?"
No one can promise you will get millions of visitors to your site, very few do. Forget 'the potential to reach millions', possible yes but HIGHLY unlikely.
10 - 100 visitors a day to your site from the Search Engines is reasonable, for each targeted search term you want marketed.
Why do we say only 10 visitors a day? We have now seen so many log files and site counters from Other Sites that we know it to be true. Its not in either Your or Our long term interest to claim that your web site will get millions of visitors a day from the Search Engines alone when we know it to be improbable.
By working hard to get it listed in the Directories, advertising on other portal Web Sites and by Traditional methods such as Newspapers or the Trade Press, it is possible to increase visitor numbers sometimes dramatically, until in the case of ebay your site gains a life of its own. People will want to exchange links with you, the Portal Web-Sites will ask to you for a link from your site, the crawlers will send traffic to you, word will spread both locally and on the WWW that 'here is a site to look at'.
If you're trying to generate revenue with your web site, you need visitors, and that's where SEO comes in. SEO is important because of the amount of competition you have. When you're competing in a worldwide market, you need to stand out. Let us help you.
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Customer
Spotlight:
This month AldoMedia optimized an existing web site for the search engines for a psychotherapist in Tucson, Arizona. Ky Resh works with clients based on: Cognitive Behavioral Therapy, Natural Systems Theory, and what he calls "deep cognitive behavior therapy." It uses techniques of non-judgment, paying attention, and practicing awareness of personal intuition. Cognition tells you what you perceive. Intuition causes you to feel the truth of what you perceive. Ky would like to use his web site to promote his services via the search engines and hired AldoMedia to do so.
Feel Better Arizona helps people in the Tucson Arizona area See Web Site
Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew,
I wish that for you.
- Steve Jobs, Commencement address to Stanford Graduates.
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