June 2006
Symantec Coughs to Security Hole in its Anti-Virus Software.
 Symantec disclosed this week that researchers have discovered a software vulnerability that could allow hackers to take remote control of a PC and that it is working to verify the hole and provide a patch.
And the software in question? Symantec's AntiVirus Corporate Edition 10.x. Oops!
The security giant said it had been notified about the "potential remotely exploitable vulnerability", which was apparently discovered by security outfit eEye Digital Security. It said it was investigating the report, and would provide product updates as required.
Symantec was at pains to point out that its mass market Norton products are not affected.
More importantly, it said no customers had been affected and there is no known exploit.
Let AldoMedia Make Sure Your Computer is Threat-less
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Understanding Searcher Behavior
 Searchers interact with search engines in a variety of ways, and understanding searcher behavior is an increasingly important aspect of effective search marketing, according to speakers exploring the topic at a recent Search Engine Strategies conference in New York.
Studies have show that searches are closing in on email as the primary daily online activity (77% email; 63% search).
Understanding how and why consumers interact with search engines is critical in maximizing the value and effectiveness of SEO/SEM and of broader campaigns that include other media.
Online research has determined that:
35% of online shoppers reported loyalty to one search engine
53% said that they used two or three search engines
10% percent indicated that they used four or more search engines regularly.
Local search behavior has also evolved considerably. "43% of search engine users are seeking a local merchant to buy something offline," Sterling continued, "and 54% of search users have substituted Internet/search for the phone book, mostly for specific local lookups. Local is growing faster than general web search."
What does all of this data mean to search engine marketers? SEMs must face with some critical search engine marketing challenges, including:
Understanding consumer intent (researching vs. buying)
Integrating search into broader marketing mix that includes traditional media Tracking performance of search when used as a "branding vehicle"
Tracking performance of search when leads convert offline
Buying smart to avoid competing over inflated keywords (which implies an holistic view of keyword performance)
Diane Rinaldo, Director of Retail Category at Yahoo! Search Marketing, identified some industries strongly affected by searcher behavior:
Auto Industry. "The majority of auto purchasers stated that search was one of the first places they turned for information," she said. "Search also helped half narrow the vehicle they ultimately purchased."
VoIP Services. "Most consumers use search to learn," she said. "Consumers feel that search is significantly more effective for general VoIP learning and brand differentiation versus other sources."
Apparel. "Offline buyers report using search for multiple reasons, including finding a store, price comparison and finding specialty items. They also use search for keeping up to date on styles and deciding what to buy, behaviors that are higher in the funnel," she added. "For teen fashions, search is more effective for learning about brands than any other measured source, including magazines and friends."
If you're trying to generate revenue with your web site, you need visitors, and that's where SEO comes in. SEO is important because of the amount of competition you have. When you're competing in a worldwide market, you need to stand out. Let us help you.
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Customer
Spotlight:
This month AldoMedia met the challenge that Superior Lubricants brought to the table. Superior Lubricants has just become partners with Delta Sonic. They needed to develop a web site presence that enabled all Delta Sonic locations access to order Soap for their car washes and oil and lube for their oil change departments. Since they are now their main supplier they wanted to develop a web site that enables them to check orders, see order history and make changes to the order forms when the need arises. Check out the Web site here.
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