Web
stats give you up to date information about who has
come to your site and when. This as you can see would
be useful for a number of reasons:
 See
where your hits are coming from to help with your web
site marketing and find out which search engines to spend
more time getting on to.
Find out geographically where your site is getting out
to.
See which pages most your vistors are visiting and finding
online. This way you can develop these "doorway pages"
so users wont click away from your web site.
See an example statistical report for a web site
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